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The original creators of the famous ice cream brand Ben & Jerry's has claimed how parent company Unilever prevented the introduction for an innovative Palestine-themed frozen dessert product.

The entrepreneur, that co-founded the business with Jerry Greenfield, announced how he will personally create this new product within an individual series highlighting issues the company was prevented from addressing publicly.

Ongoing Conflict Between Founders and Corporate Owner

This latest announcement escalates the ongoing conflict among the internationally recognized ice cream maker and Unilever, the British packaged goods giant which has owned the ice cream brand for over two decades.

Both founders have claimed that the parent company along with its ice cream arm Magnum unlawfully blocked Ben & Jerry's against "maintaining its activist principles".

Watermelon Flavor as an Emblem for Solidarity

The entrepreneur stated via social media how he's developing a new watermelon-based sorbet, asking for public suggestions for naming options plus potential ingredients.

“I'm doing what they were prevented from doing,” the founder stated from his kitchen. “I'm creating a watermelon-flavored ice cream that calls for lasting ceasefire for Palestinians while demanding addressing the harm that occurred in the region.”

This particular fruit has become an emblem of solidarity with Palestinians because of its coloration, which match the colors in the Palestinian flag – red, green, black and white.

Historical Activism and Current Changes

Several years ago, the ice cream company refused to sell its products in areas under Israeli control, resulting in Unilever selling the Israeli operation to a local licensee, thus allowing ongoing distribution within the occupied West Bank.

This upcoming product line will be developed under Mr. Cohen's personal brand, the activist dessert company which was first created in 2016 for endorsing ex- political contender Bernie Sanders via the product "Bernie's Return".

Management Changes and Future Plans

The founder revealed how he plans to create additional frozen dessert varieties that address concerns that Ben & Jerry's was silenced from addressing publicly due to Unilever.

This development follows co-founder Jerry Greenfield resigned his position at the company recently, after many years of involvement, mentioning concerns that the company's autonomy had been undermined after corporate moves to curb their advocacy work.

At that time, Mr. Cohen commented how "Jerry has strong compassion and this conflict with Unilever was breaking it."

"My heart compels me to keep working inside the company to advocate for its independence ensuring that it can actualise its ethical purpose, the values that it was founded on and has maintained for decades," he told media outlets.

• Corporate owner restrictions regarding social activism
• Personal flavor creation from company founders
• The fruit-based product serving as social statement
• Continuing tensions among corporate ownership and social mission