{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate contemporary film venues.
The largest jump-scare the cinema world has witnessed in 2025? The resurgence of horror as a dominant force at the UK box office.
As a style, it has remarkably exceeded earlier periods with a 22% year-on-year increase for the UK and Irish box office: £83,766,086 in 2025, versus £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a film industry analyst.
The big hits of the year – a recent horror title (£11.4m), Sinners (£16.2 million), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all hung about in the cinemas and in the audience's minds.
Although much of the professional discussion highlights the standout quality of prominent auteurs, their triumphs indicate something changing between audiences and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from aesthetic quality, the steady demand of spooky films this year suggests they are giving audiences something that’s highly necessary: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” says a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a respected writer of vampire and monster cinema.
In the context of a current events featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures strike a unique chord with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a successful fright film.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Experts point to the rise of German expressionism after the the Great War and the unstable environment of the early Weimar Republic, with features such as early expressionist works and a pioneering fright film.
Subsequently came the Great Depression era and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of immigration inspired the recently released rural fright The Severed Sun.
The creator elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Perhaps, the present time of praised, culturally aware scary films commenced with a clever critique debuted a year after a contentious political era.
It introduced a new wave of horror auteurs, including a range of talented artists.
“Those years were remarkably vibrant,” recalls a filmmaker whose film about a murderous foetus was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a revival of the overlooked scary films.
In recent months, a nicke l venue opened in a major city, showing obscure movies such as The Greasy Strangler, a classic adaptation and the late-80s version of Dr Caligari.
The fresh acclaim of this “gritty and loud” genre is, according to the theater owner, a clear response to the calculated releases produced at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Scary movies continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an authority.
Besides the re-emergence of the insane researcher motif – with two adaptations of a literary masterpiece imminent – he anticipates we will see fright features in the near future responding to our modern concerns: about tech supremacy in the coming decades and “vampires living in the Trump tower”.
In the interim, a biblical fright story a forthcoming title – which depicts the events of biblical parent hardships after the nativity, and includes famous performers as the holy parents – is planned for launch in the coming months, and will undoubtedly send a ripple through the faith-based groups in the United States.</